To Subtitle Or To Voice-over?

To Subtitle Or To Voice-over?

Attempting to globalise your institution starts with making your content more accessible, especially to non-native English speakers. Many businesses that are looking to expand their products and services overseas attempt to use online marketing videos to reach their...
Back Translation: A Guide

Back Translation: A Guide

Who needs back translation? Are you a medical device, pharmaceutical or technical development company that has to obtain regulatory approval to market a product? Are you conducting a multinational clinical trial with a variety of nationalities as your subjects? Are...

Common Translation Slip-Ups

What are the most common translation slip-ups and how can they be avoided?    We’ve all seen the amusingly translated menu description that puts you off ordering a particularly gruesome-sounding dish, or the shop sign confusing customers such as the following...